Oakley’s Million Dollar Marketing Machine

Posted: 06/03/2012 by goodie in news

This past Friday and Saturday Oakley put on the annual Surf Shop Challenge on 54th. This years winner was Jacks Surf Shop…congrats. The surf was crappy but the big highlight was the Oakley Super Truck and Trailer that was parked in the paid parking lot across the street. The semi truck itself stands almost 15 feet tall and has a bar inside while the trailer is so custom that it must have cost and arm and a leg. I’m wondering if this thing is heading to London this summer because the outside is covered with wording that says “Official Eyewear Supplier of the U.S. Olympic Team.”

Oakley Super Truck

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